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Presentation and events
The showroom, which opened in November 2011 after a construction period of 14 weeks, is the calling card of the Miele Sales and Service Center (SSC) in the Munich's northern suburbs - and is intended as an inspiration for dealers and end customers. The colourful presentation of the Miele range of products with around 200 devices conveys a picture of quality, variety and elegance. While the main emphasis is on the higher-priced built-in kitchens, the medium and the comfort class are also well represented. Additionally, training sessions for dealers, cooking events, wine tasting and additional events on the topic of kitchen and culinary delights are part of the agenda.
The brand atmosphere is provided by the predominantly white beauty together with a subdued contrast between black and stainless steel beneath a red ceiling mirror. The exhibition area amounts to around 700 square metres.